We Are Nationwide
1,500+ Designs Launched Nationwide
Wherever your property is located, our process adapts to local demand, guest behavior, and competitive context.
Why Partner With Us
Built for Investor Success
Strategy-led Decisions
Every project begins with research and market context. We design based on how guests book, what drives demand, and where performance gains are possible.
Experiential Design
Design choices are made with a clear purpose. Each selection supports pricing power, differentiation, and long term performance.
Fully Managed Process
From coordination through launch, we manage the details that slow owners down. You stay focused on the investment while we handle execution.
There is no comparison
Built to Outperform
We clarify who the property is for and how it should perform, then design around those goals to avoid wasted spend.
Others / DIY
The Somerled Edge
More Than Just Design
Design alone does not determine performance. Execution, presentation, and positioning finish the job.
We manage timelines, vendors, and deliveries so work moves forward without bottlenecks or rework. That oversight reduces delays, prevents costly mistakes, and frees up your time while protecting your launch timeline and budget.
A strong property needs a clear identity. We help shape how the space is perceived so it resonates with the right guest and stands apart in crowded markets.
Photos influence booking decisions more than any other asset. We guide what is captured and how it is framed so listings communicate value instantly.
Our Process
A Clear Path From Strategy to Launch
Every phase is designed to remove uncertainty, protect momentum, and keep decisions aligned with performance goals.
Step 1
Market Research and Strategy
We begin by understanding the market your property will compete in. This includes demand drivers, guest expectations, competitive gaps, and pricing behavior. The outcome is a clear strategy that defines who the property is for and how it should perform.
Step 2
Kickoff and Alignment
Once strategy is defined, we align on scope, budget, and timeline. This ensures every decision that follows is grounded in the same performance objectives and avoids mid project drift.
Step 3
Experiential Design
We make fast, strategic design decisions that differentiate your property and drive bookings. Every selection is evaluated against one question: Does this enhance the guest experience and increase revenue? The answer shapes spaces that don't just impress, they convert. Because when design is experiential and guest-centered, it becomes your most powerful marketing tool.
Step 4
Design Handoff and Planning
Our documentation turns design into action. We deliver design boards, room renderings, construction-ready layouts, complete sourcing details, and foolproof guidance. No confusion means no delays, no cost overruns, and no compromises on the final product.
Step 5
Ordering and Coordination
Furniture and materials are ordered, tracked, and coordinated to reduce delays. This keeps the project moving and prevents missed launch windows.
Step 6
Contractor Oversight
We manage the people executing the work so quality and timelines stay intact. This removes friction and keeps owners out of day to day problem solving.
Step 7
Installation and Setup
Our designer and project manager execute on-site, handling placement and problem-solving so nothing lands on your plate. No last-minute emergencies. No "what should we do about..." texts. Just a finished space that's ready to generate revenue.
Step 8
Home Staging and Presentation
We create scenes that sell the lifestyle your guests are buying. Thoughtful styling tells the story of mornings on the deck, evenings by the fire, celebrations around the table. When potential guests can picture themselves living the experience, they book faster and pay more.
Step 9
Photoshoot Direction
Our team directs the photographer to capture shots that sell - hero images that command attention, lifestyle moments that spark emotion, and details that signal quality. The result? Listings that book faster, rank higher in search, and support higher rates. Great photos aren't an expense, they're a high-ROI marketing investment.
The Deliverables
What you Receive
Schedule a Consultation
Let’s Talk About Your Property
A focused conversation to evaluate performance potential and determine the right path forward.
This call is designed to understand your goals, your market, and where strategic design can create leverage. You will leave with clarity on next steps and whether Somerled is the right partner for your investment.
Real Results
Results That Speak
FAQs
Frequently Asked Questions
Find answers to commonly asked questions.
How long does the process take?
Strategy & Design: 4-5 weeks total
- Weeks 1-2: Market research and strategy development
- Weeks 3-4: Design and furniture sourcing
- You receive complete documentation with an exact handoff date confirmed at signing
Add Project Management: +6-7 weeks. Everything in Virtual Design, plus we handle procurement, delivery coordination, on-site installation, and photoshoot staging. You receive a turnkey, camera-ready property ready to list and book.
- Total timeline with Project Management: 10-12 weeks
What regions do you design in?
For Project Management, we currently operate within the U.S. For Virtual Design, we work with clients worldwide. If you’re located overseas, please inquire to confirm whether we offer installation in your area.
What's the typical budget for furniture and design?
Budgets vary based on property size, scope, and desired finishes. During our consultation, we'll discuss your investment goals and provide a recommended budget range that aligns with your market.
When will furniture arrive?
We only source items that are in stock and ready to ship. All furniture is expected to arrive at your property within three weeks.
What if I do not want full installation?
Virtual Design is for hands-on owners who want to manage their own installation. You get the same strategic process (market research, competitive analysis, and revenue-focused design) plus complete documentation with layouts, sourcing links, and contractor-ready specs. Everything you need to execute on your own timeline and budget.
What involvement do I have in the Design direction?
During the Market Research phase, we’ll ask you to complete an intake form where you can share your ideas, inspiration, and any regulations we should consider. During the strategy call we review initial mood boards based on what you’ve shared to ensure your vision for the property is captured.
How do you determine what will actually improve performance?
We start with market data, not assumptions. By analyzing demand drivers, guest behavior, and competing listings, we identify where performance gaps exist and which design decisions will have the greatest revenue impact.
Do you work with both new properties and existing rentals?
Yes. We help investors launch new properties strategically and reposition existing rentals that are no longer performing at their potential. The approach is tailored based on where the property is in its lifecycle.
What makes your approach different from other design firms?
Most firms focus on how a space looks at the end. We focus on how it performs after it is listed. Strategy leads every decision so design supports bookings, pricing power, and long term returns.
How involved do I need to be during the process?
That depends on your preference. Some clients want visibility into key decisions, while others prefer a hands off experience. Our process is built to support both without slowing progress or compromising results.