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Dragonfly Grove

2 bedrooms
2 bath
1976 sqft
cabin

Dragonfly Grove is a Pigeon Forge retreat designed for guests seeking an immersive escape in the Smoky Mountains, catering to couples, families, and small groups craving resort-style amenities in a secluded setting. Somerled's design strategy leaned into the property's natural mountain backdrop, curating an immersive outdoor experience with a hot tub, sauna, fire pit, 5-hole putting green, and a one-of-a-kind outdoor movie theater with a hammock bed. While AirDNA projected $47.8K in annual revenue, designing with Somerled is estimated to deliver $72.4K in annual revenue, with occupancy projected to rise from 56% to 87%, highlighting the power of experience-first design and precise audience targeting in one of the Smokies' most competitive markets.

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Performance Breakdown

Performance compared to market comps. Sourced from AirDNA Data *

Annual Revenue
$72.4K
Average Daily Rate
$232
Occupancy Rate
87%
Property Rating
5
/5
Real Results

Results That Speak

"Real estate is about 'the box' - location, cost, and yield. Hospitality adds a critical layer on top: experience design, whether it's a restaurant, a co-working space, or a short-term rental. Across the 100,000+ hospitality spaces our members operate, the hosts who treat design as an investment consistently outperform - commanding higher revenues, stronger guest feedback, and less price sensitivity. Thoughtful design doesn’t just improve a stay; it creates a differentiated market, which is why we love working with Somerled to help hosts capture this opportunity."

Marc Hostovsky (Minoan)

Minoan CEO

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