Dragonfly Grove
Dragonfly Grove is a Pigeon Forge retreat designed for guests seeking an immersive escape in the Smoky Mountains, catering to couples, families, and small groups craving resort-style amenities in a secluded setting. Somerled's design strategy leaned into the property's natural mountain backdrop, curating an immersive outdoor experience with a hot tub, sauna, fire pit, 5-hole putting green, and a one-of-a-kind outdoor movie theater with a hammock bed. While AirDNA projected $47.8K in annual revenue, designing with Somerled is estimated to deliver $72.4K in annual revenue, with occupancy projected to rise from 56% to 87%, highlighting the power of experience-first design and precise audience targeting in one of the Smokies' most competitive markets.
Performance Breakdown
Performance compared to market comps. Sourced from AirDNA Data *
Real Results
Results That Speak
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